Feeds:
Posts
Comments

Posts Tagged ‘Two Sides members’

Dear Blog followers,

Just a quick note to let you know that our blog has now been integrated into our new website at http://www.twosidesna.org .  Please sign up to our newsletter to stay on the blog list.

The blog page is here: http://www.twosides.us/blog

Below is the press release announcing our new site. I hope you enjoy it!

Phil Riebel

President, Two Sides North America, Inc.

_____________________________________

Two Sides Launches Engaging New Website

The newly redesigned Two Sides website makes it easy for site visitors to find the information they need.

LONDON-UK, CHICAGO-USA (May 15, 2014) – Bold, bright, and easy-to-navigate, the newly redesigned Two Sides website makes it easy for site visitors to find the information they need.  The new site is now live in North America (www.twosidesna.org or www.twosides.us) and for the UK (www.twosides.info). Other countries are moving to the new site over the following weeks.

The redesign celebrates the site’s five-year anniversary since it was first launched as a way to share important information about the sustainability of the Graphic Communications Industry.

“Two Sides has experienced a tremendous amount of growth over the past five years – both in the number of visitors to the website, and in the amount of information and the scope of the resources available on the site,” comments Martyn Eustace, Founder of Two Sides and Director of Two Sides UK.  “The redesign de-clutters our home page, making those resources easier to find and share, and giving site visitors a better overall experience. It’s important to our member companies that we showcase our efforts in support of our mission, and this website does that.”

The new site has a fresh, pictorial design that is simple to navigate and has a professional and welcoming look. Other improvements include:
•    Better organization: The most-visited pages now enjoy the most prominence, and are easily accessed.
•    Improved navigation: A seamless, user-friendly layout reduces the number of decisions that viewers need to make while navigating content.
•    Less clutter: The homepage has been simplified to help new visitors learn and explore.
•    More visual content: Graphics reinforce user engagement and interactivity.
•    Social media integration: Sharing tools help Two Sides reach a wider audience.
•    Robust platform: A more responsive website system is fluid and mobile/tablet friendly.
•    Homepage banners: These will help Two Sides showcase specific campaigns, events, and achievements.
•    New Membership application:  Simple to comprehend and use.

The most prominent feature on the revamped home page is a clickable banner that scrolls through the site’s most-visited content areas. Visitors can easily find Myths and Facts, Latest News, Questions and Answers, The Two Sides Vision, Anti-Greenwash Campaign, No Wonder You Love Paper, Becoming a Member, and “Print and Paper Have a Great Environmental Story to Tell.”

Two Sides will be rolling out the new website in thirteen different countries, with language-specific content to engage visitors around the world.  “Information sharing is a keystone of our mission,” says Eustace. “There was no better way to celebrate five years of growth than to make our information resources even easier to find, share, and explore.”

About Two Sides

Two Sides is a global initiative by companies from the Graphic Communications Industry including Forestry, Pulp, Paper, Inks and Chemicals, Pre Press, Press, Finishing, Publishing, Printing, Envelopes and Postal Operators. Our common goal is to promote the sustainability of the Graphic Communications Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.  http://www.twosidesna.org

Contact:

UK – info@twosides.info
North America – info@twosides.us

Read Full Post »

Two Sides collaborates with many Allied Organizations to further the understanding of why print and paper can be a versatile and sustainable communications medium.  These relationships greatly help extend the reach of our message.  Here are the Allied Organizations that have joined Two Sides in North America:

allies

Below are a few examples of how some of these relationships have developed and evolved.

The National Paper Trade Association (NPTA) and its members were instrumental in supporting and funding Two Sides in the United States and ensuring a successful launch in January 2012.  Most NPTA member companies are now commercial members of Two Sides in North America.

The American Forest and Paper Association (AF&PA) joined our Sustainability Committee in early 2012 and we began collaborating and sharing information to address misleading environmental claims being used to promote various electronic services such as e-billing over print and paper.  “False marketplace claims are damaging to our industry and now we have two paths with the same objective… to help companies take the right steps to correct unqualified environmental language that can be viewed as deceptive marketing” said Executive Director, Printing-Writing Papers for AF&PA, Mark Pitts.  To date, several companies have removed their claims as a result of efforts of Two Sides and AF&PA.

The Envelope Manufacturers Association (EMA) has been a great supporter of Two Sides since day one.   “We believe that Two Sides offers many advantages as a partner to EMA,” said Maynard Benjamin, Executive Director of EMA.  “They are out there fighting against environmental claims that are not factually correct, they provide our members great data-based information and they engage policy makers and make them take notice.  Two Sides doesn’t need to lobby because they do such a great job educating.”

Affiliations with science-based groups helps Two Sides maintain high credibility in its messaging and address current sustainability topics.  For this reason, we invited Dovetail Partners, Inc. to join our sustainability committee and help guide our efforts.  Dovetail is a trusted source for environmental information and they specialize in providing authoritative information about the impacts and trade-offs of environmental decisions, including consumption choices, land use, and policy alternatives.   “Much of our messaging overlaps with Two Sides so it just makes sense for us to work together for the same cause,” says Dovetail Executive Director Kathryn Fernholz. “Two Sides is a very unique group because when they advocate for environmental change, they help us influence people’s thinking about sustainability based on fact and not fear.  They have a strong moral obligation to only share scientifically-based information and we trust them to report on what is accurate and current.”

Two Sides is a member of the Forest Legality Alliance, a global network dedicated to promoting the demand of forest products of legal origin, and to working with stakeholders along the supply chain to meet that demand.  We also collaborate with the World Resource Institute (WRI) who have peer-reviewed our Myths and Facts materials.

Nine U.S. colleges are now part of our network and Dr. Gary Scott from State University of New York – Environmental Science and Forestry was elected to our Sustainability Committee to represent the interests of the academic sector.

The following list gives a few more examples of the great support we have received from other allied organizations:

  • NPES, The Association of Suppliers of Printing, Publishing and Converting Technologies – Seats on our board and committees and in-kind support related to marketing and visibility at the Graph Expo annual conference.
  • Print Services and Distribution Association (PSDA) – Donated ad space in Print Solutions magazine.
  • Printing Industry Association of Southern California – Development of an app to download our Myths and Facts brochure via mobile phone.
  • PrintMediaCentr – Ongoing promotion of Two Sides via social media channels and exposure to their huge network of professionals in the print world.
  • TAPPI – Marketing and communications support.

We believe that alliances like these help us fulfill our mission which is essential to all of us who use print and paper products every day, and the millions who work in the print and paper value chain.  Let us know if you want to join our growing team!

Phil Riebel
President, Two Sides North America, Inc.

Read Full Post »

When you work closely with the people and companies involved in the Graphic Communications Value Chain – the papermakers, printers, publishers, foresters, and countless others who make paper products and printed communication possible – it’s easy to see how versatile, practical, and environmentally beneficial responsible production and use of print and paper can be.

For the public at large, however, that positive message is harder to see. Working against negative information and environmental misconceptions about print and paper is difficult; I’m sure we have all had moments when we feel like nobody out there understands the true sustainable features of our products.

That is why it’s great to find others who are also working to dispel the myths and convey the “good news” about paper and print products and their sustainability. A case in point is a series of articles sponsored by Two Sides member company International Paper. The articles are available online at Triple Pundit, a new-media company with one of the world’s most well-read websites on ethical, sustainable and profitable business.

These six highly informative articles were fact-checked by the Food and Agriculture Organization of the UN. They do a great job of conveying the positive attributes of print, paper, and forest products, with a special focus on certification and sustainability. We’ve provided a quick summary of each below, with a link to the full article on the Triple Pundit website. I hope you find them a useful resource.  Feel free to share ideas and resources in the Comments section below.

Paper and the Untold Sustainable Forestry Story

By Teri Shanahan, Vice President, Sustainability, International Paper

This is a great introduction to what the author calls “a counterintuitive story: harvest trees to save forests.” She lays out one of the most important fundamentals of the sustainable forests equation: privately owned forestland not used for forest products is at serious risk of being given over to other uses.  “In the U.S., a whopping 70 percent of forestland are ‘working forests’ that rely on an economic driver for their existence,” Shanahan notes. “By using paper, recycling that paper, and choosing paper once again, you can play a part in preserving our planet’s forests.”

Deforestation and the Role of Paper Products

By Phil Covington

This article provides a balanced look at the causes and consequences of deforestation. Globally, around 40 percent of the annual industrial wood harvest is processed for paper and paperboard. While it is true that “demand for paper and other forest products provides an incentive to keep growing, harvesting and regenerating planted forests,” says Covington, paper producers are working to sustainably manage the world’s forests, and the industry need not be a cause of deforestation. “Through proper management with independently certified forestry standards, the supply of paper – fundamental to humankind’s development – can remain so responsibly into the future.”

The State of the Earth’s Forests

By Eric Justian

Providing a more in-depth look at the world’s forested areas, this article discusses variables affecting our forests, and explains the economic factors that have driven change in the past and must be considered for a sustainable future. “The important thing is for nations to focus on actually using forests as permanent and invaluable resources,” Justian writes. “As nations do that, they protect and promote those resources. This is where businesses and governments can and do work together toward a globally healthy, sustainable goal. In that goal, the world is moving in the right direction.”

Certification: Building Standards for Sustainable Forests

By Jan Lee

“Pretty much anyone who works in sustainable forestry these days will tell you that certification is the cornerstone of a responsible eco-conscious forestry program,” writes Lee. This article outlines the primary and secondary benefits of certification, and discusses the different certification programs available, as well as the distinct benchmarks offered by each.

Join the Forest Certification Movement to Meet Your Sustainability Goals

By Kathy Abusow

Today, only about 10 percent of the world’s forests are certified, which represents about a quarter of global round wood production. “It’s vitally important for all of us to increase the percentage of timberland that is certified to a credible standard, while also promoting responsible forestry on uncertified lands,” says the author.  This article outlines steps business leaders can take to support the certification movement and promote sustainable forestry.

Responsible Forestry: Can Certification Save Our Forests?

By Mike Hower

Human society, with its economic and material needs, relies on the resources provided by our planet’s forests; yet, absent of human intervention, natural factors like storms, pests, and diseases also consume those resources. Writes Hower, “Can we find a middle ground to maintain the health of the forests and also use them responsibly for present and future generations?” This article compares two leading certification programs – SFI and FSC – and explains their differences. As Hower concludes, “In a world of depleting forest stocks, any effort toward responsible forestry is a step in the right direction.”

Phil Riebel
President, Two Sides U.S., Inc.

Read Full Post »

2013 has been another great year for us thanks to our member companies, allied organizations, partners, our many volunteers and, of course, the Two Sides team that do much of the day-to-day work. This alliance is helping us fulfill our mission which, we believe, is essential to all of us who use print and paper products everyday, and the millions who work in the print and paper value chain.

Some 2013 Highlights

Two Sides U.S. now has over 65 commercial member companies.  They are from sectors across the graphic communication value chain, including paper producers and merchants, envelope manufacturers, printers, direct mail companies, printing equipment manufacturers, and more.  In 2013, twenty-three new commercial member companies joined us, including International Paper and Canon USA.

Over 30 Allied Organizations.  In 2013, seven new Allied Organizations joined us.  Our allies now include environmental think thanks such as Dovetail Partners, several industry trade associations such as AF&PA, the NPTA Alliance, the Envelope Manufacturers Association, NPES The Association of Suppliers of Printing, Publishing and Converting Technologies, Print Services and Distribution Association (PSDA), TAPPI, The Imaging Network Group (ING), and advocacy groups such as Consumer for Paper Options, to name a few.   Eight U.S. colleges are also part of our network:

  • North Carolina State University Pulp and Paper Foundation
  • State University of New York – Environmental Sciences and Forestry
  • Miami University Paper Science and Engineering Foundation
  • Western Michigan University – Paper Technology Foundation
  • Cal Poly San Luis Obispo – Graphic Communication Department
  • University of North Florida – Coggin College of Business
  • University of Houston – Digital Media Program
  • University of Wisconsin – Stevens Point – Paper Science Foundation

Several publishers have donated ad space for our “No Wonder You Lover Paper” campaign.  Two Sides ads have now appeared in the following magazines / newspapers.

  • Discover Adams Avenue
  • Editor & Publisher
  • GDUSA
  • Gravure Magazine
  • Inc. Magazine
  • National Geographic
  • Print Solutions
  • The Daily Collegian at Penn State
  • The Social Media Monthly
  • The Union Democrat

Our committees regroup volunteers from 24 organizations.  We owe them much!  They are the governance of Two Sides and help set the direction forward.  The following organizations hold seats on our Board of Directors and committees:

  • American Forest & Paper Association
  • Appleton Coated
  • Boise
  • Canon USA
  • Case Paper Company
  • Domtar
  • Dovetail Partners
  • Earth Color
  • Eastman Kodak
  • Envelope Manufacturers Association
  • Lindenmeyr Munroe
  • MacPaper
  • Neenah
  • NewPage Corporation
  • Norkol Inc. and Converting
  • NPES, The Association for Suppliers of Printing , Publishing and Converting Technologies
  • Premier Press
  • PrintMediaCentr
  • Sappi Fine Paper North America
  • State University of New York – Environmental Sciences & Forestry
  • The NPTA Alliance
  • Twin Rivers Paper
  • Unisource
  • UPM
  • Western States Envelope & Label

Our Two Sides team and partners help deliver what you see!  A personal thanks to all who have helped deliver the Two Sides U.S. program this year.  Your dedication, passion for the cause, great work and advice is much appreciated.

  • Deborah Corn at PrintMediaCentr
  • Jamie Kenny from Kenny Consulting Group
  • Lillian Polz and Kristin at Hanna, Zappa & Polz
  • Martyn Eustace, Sonya Sanghera, Sarah Collins and the rest of the Two Sides UK team
  • Ronnie Hwang, Pamm Schroeder and Kevin Gammonley at the NPTA Alliance
  • Simona Marcellus, Raine Hyde, and Jan Bottiglieri at TAPPI

On behalf of all of us at Two Sides U.S. we thank all of you who follow our activities, distribute our information, and help grow our network to promote the sustainability of print and paper.

Have a Great Holiday Season and a Happy New Year.

Phil Riebel
President, Two Sides U.S.

Read Full Post »

Although many of the “save a tree” messages are printed on bills and envelopes, consumers don’t differentiate between different paper products.  These messages are a major driver of public perception about all paper and print products.  If your company’s business and livelihood relies on print and paper, I can guarantee that this message is not helpful.  It’s not only on bills, it’s on websites, emails, Youtube videos… it’s even printed on the back of buses and in bus stops!  Major corporate marketing departments are spreading their views on paper far and wide to promote lower cost e-billing and e-statements.  These claims are harming our industry and the livelihood of millions of Americans who work in the paper value chain, from the family forest owner to the direct mail company.

Watch out not to get hit by the anti-paper bus!

Watch out not to get hit by the anti-paper bus!

As a private forest owner and someone who has made a career in the forest products industry, I have a personal agenda and a business reason to have these claims removed or changed.  Based on our recent Two Sides member satisfaction survey, I also know that the vast majority of our members feel the same way.

Banks, utilities and telecoms (among others) willingly take our money and, at the same time, their marketing departments spew out “anti-paper” slogans to convince consumers to stop using the very products we rely on for our livelihood!  Whatever happened to the basic rule that says “don’t bite the hand that feeds you”?

The Good News

It appears that many Americans are seeing behind the “greenwash”.   This was evident from our latest Nationwide survey  where we asked US consumers how they felt about the “go green – go paperless” message.

1) Half of consumers surveyed do not believe, feel misled by or question the validity of such claims.

2) 84% agreed that paperless bills and statements are being promoted to reduce costs.

In another recent study of paper versus electronic services done by Infotrends on behalf of Consumer for Paper Options, 80% of US consumers said it was not appropriate for companies to cite environmentalism when it is not their real motive.

clickThis data is greatly helping our campaign to challenge and remove the claims.  As of today, we have engaged with 61 companies, 17 of which have removed their anti-paper environmental claims.  Most of our discussions with corporate marketing and legal staff have been productive.  Due to the size of the companies and the attempt to “turn the ship”, patience and persistence is key.

A progress report on our campaign is available to Two Sides members.

The Bad News

“Go Paperless – Go Green” claims still create a misleading view of print and paper products for many people.  They link paper to permanent forest loss or deforestation and they suggest that not using paper will save forests.

Truth is: Paper comes from a renewable resource and is highly recyclable.  US forest area has been stable and growing.  There is 49% more wood volume than 50 years ago.  Forest loss is caused by urbanization and development, not forestry.  In fact, US pulp, paper and other wood products provide an incentive for forest owners to retain well-managed forests instead of converting the land to non-forest use.  If our forestland loses its economic value, it will gradually disappear in favor of other land uses.

The green claims also suggest that using electronic media instead of paper will help the environment.  However, over its life cycle, electronic media has many environmental impacts that are sometimes unknown and often ignored when companies make the switch from paper to electronic.  The interplay between paper products and electronic services is complex and depends on many variables.  For example, in many cases the use of paper is just shifted to the consumer with 34% of people printing statements or bills at home.

The role of Two Sides is to ensure people and corporations receive both sides of the story and the science behind our facts.  In the end, it’s not rocket science and many people understand the environmental, social and economic value of paper products.

After all, 72% of people we polled said that when print on paper is responsibly produced, used and recycled, it can be an environmentally sustainable way to communicate.

For more about the above facts, go to http://www.twosides.us/mythsandfacts  and http://files.twosides.info:8080/content/facts/pdf_312.pdf

Phil Riebel
President, Two Sides US

Read Full Post »

Below is the second progress report on our ongoing campaign to promote best practices for environmental marketing of print and paper products.  We issued our first report in April 2013 which also included the background and rationale for the campaign.

Progress to Date

Number of U.S. companies who have received a first letter from Two Sides 48
Number of additional cases that Two Sides has referred to member companies and allies 14
Total cases to date 62
Number of companies who have removed their anti-paper environmental claims 13
Success rate 21%
Number of companies who have responded to Two Sides 32
Number of companies that Two Sides has had (or is having) discussions with 17
Number of companies who have not yet responded 20

Our success rate is now 21% and has increased 7% since the last report.  We increased our number of target cases by 8 companies overall, for a total of 62 to date.  Many companies have received a second letter from us and more have responded and removed their claims.  Just this week I received an encouraging letter from a major West Coast utility company that removed all their green claims related paperless billing.  Here is the letter:

________________________________

Dear Mr. Riebel:

This letter is in reply to your January 30, 2013 and June 19, 2013 letters regarding [company name] messaging around electronic billing . Because these issues fall within my area of responsibility,  I have been asked to respond to you.  In particular, your letters express concerns over messages that encourage customers to switch to on-line billing for environmental reasons.

 I appreciate your bringing the concerns of Two Sides U.S. to our attention and your willingness to discuss them. [Company name] takes seriously any suggestion that its messaging to customers might be unreliable or contain inaccuracies.

The statements cited in your letters were, we believe, appropriately incorporated into our customer messaging based on information we had available at that time. Nevertheless, following receipt of your initial letter in January, [company name] reconsidered our messaging and determined that cost savings is the most significant driver for our campaign. As such, we decided to discontinue statements regarding environmental benefits of electronic billing, and to focus on the cost savings associated with electronic billing. Accordingly, we believe our actions have addressed your concerns.

 Let me assure you that we share your desire that the public be accurately informed on issues regarding the environment. It is also important to [company name] that our messaging to customers is accurate, reliable, and helpful. {Company name] would therefore welcome any further suggestions you may have in this regard.

Finally, we assume that this matter is now concluded, but please let me know if you believe further discussion would be helpful .

 ______________________________

There is hope!  In other words, it’s more about “fees” than “trees”.

We have agreed not to publicly name companies who are working with us, however a list of all companies and results is available to Two Sides commercial members.  Our plan is continue our initiative and start taking actions to convince non-responding companies to pay attention.

Phil Riebel
President and COO
Two Sides US, Inc.

Read Full Post »

Over the last year, Two Sides made the transformation from new kid on the block to familiar advocate for the sustainability of print on paper.  Our membership continues to grow and our collective voice is getting stronger every day.  Even more exciting, we’ve extended our reach and effectiveness where it really counts – to the C-suites of many major U.S. companies and to American consumers.   Following the strategic guidance of the Two Sides U.S. Board of Directors, our ambitious 2012-2013 Marketing and Communications Plan built on past successes and incorporated new efforts to put an end to anti-paper environmental marketing claims and share the news that Print and Paper Have a Great Environmental Story to Tell.

Membership – As of July 1, 2013, 2013, Two Sides U.S. has 60 commercial members  from across the Graphic Communications Supply Chain, including paper producers, merchants, printers, envelope manufacturers, and 34 allied organizations and partner members.  Internationally, the Two Sides network includes more than 1,000 members.

Paperless Claims Initiative Two Sides launched this nationwide education effort in July 2012 to encourage leading U.S. companies to end the use of unsubstantiated marketing claims that electronic billing and customer communications are better for the environment than paper communications.  The campaign initially engaged about 50 companies, primarily in the financial services, telecommunications and utilities industries. While time-consuming, our systematic educational approach is working. Ten companies have removed their anti-paper environmental claims and we are currently in discussions with several others.  In March 2013, we launched Phase II of this initiative with a second round of communications.  With input from members and others, our potential target list has grown to more than 200 companies.   This initiative is patterned after a similar, highly successful program conducted by Two Sides in the United Kingdom.

TS US PrintSolutions002 10 875H x 8 125Wmm  col woman 2_4_13Ad Campaign To address misconceptions about the sustainability of print on paper identified by Two Sides research, the No Wonder You Love Paperad campaign was designed to educate consumers that print media is sustainable, made from a renewable resource and supports sustainable forest management, and to promote the reading experience and enjoyment of printed magazines and newspapers.   The campaign includes a user-friendly companion website for consumers (www.youlovepaper.info/us). To date, several ads have appeared in Print Solutions and Gravure magazine.  The first consumer-facing ads appeared in the digital version of Inc. magazine in April and most recently in the June issue of National Geographic.  Over the next year, Two Sides is seeking free advertising space in business, trade and consumer magazines and newspapers.

Response to Anti-Paper Initiatives – In addition to its focused campaign on addressing paperless claims, Two Sides often responds to new initiatives aimed at encouraging consumers to “go paperless” for environmental reasons.  Most notable during the past year were responses to Toshiba’s proposed “No Print Day” and Google’s participation in the Paperless2013 initiative. Both were successful in removing anti-paper green messages thanks to the actions of Two Sides and it’s allies.

Two Sides U.S. websiteWebsite – The Two Sides website, www.twosides.us, continued to be a valuable resource for members and the general public, providing the latest news, research, case studies, tools and useful facts about the sustainability of print and paper.  We added a new section on Environmental Marketing Best Practices for Print and Paperin late 2012 and will be adding a new section on Responsible Production and Use of Print and Paper in the coming months. The site is updated monthly and members receive email notification of new items that have been added.  For the quarter ended March 31, 2013, the website had more than 10,000 visits.  There are about 400 visits per week to the site.

Member Support – Two Sides supported its members’ efforts to promote the responsible production and use of print and paper throughout the year with a variety of presentations, materials and other resources available on the Member Only sections of our website

Myths and Facts Sheets – Two Sides updated our series of fact sheets that cite well-known, credible sources to dispel the common myths about the sustainability of print and paper.  The fact sheets are available to anyone on the Two Sides website at www.twosides.us/mythsandfacts.

brochureMyths and Facts Brochure – We updated our popular brochure designed to make it easier for members to share the Myths and Facts about print and paper. A customizable version of the brochure with high-resolution artwork is available to members; a low-resolution version of the generic brochure is available to anyone.

paperlessnotgreener-tnNews Media – Two Sides distributed news and information through the media and was featured in a number of business and trade publications.

Social Media – Outreach via social media included regular posts to our new Facebook page (www.facebook.com/twosidesusa), LinkedIn (www.linkedin.com – Two Sides US group), Twitter (twitter.com/twosidesUS) and the Two Sides blog (twosidesus.wordpress.com).  The number of Two Sides followers is growing weekly.  Please join us at the above links!

Conference Participation – Two Sides presented at/participated in a wide variety of industry meetings over the past 12 months, including RISI North America, Maine Pulp and Paper Association, Graph Expo 2012, TAPPI Student Summit, Gravure Publishing Conference, Envelope Manufacturers Association spring meeting, Paper Shipping Sack Manufacturers Association, and the 2012 Gravure Association of America Environmental Workshop.

Webinars and Presentations to Member Companies – Two Sides hosted/participated in over a dozen webinars and face-to-face presentations to introduce the organization to prospective members, to review the many features available on the Two Sides website and to educate on the do’s and don’ts of environmental marketing. Two Sides also hosted webinars for members and other stakeholders on topics related to the sustainability of print and paper, including “An Introduction to the Forest Legality Alliance” and “Sustainable Plantations.”

Member Satisfaction Survey – In June 2012, Two Sides conducted its first annual member satisfaction survey to gauge member attitudes about the organization’s progress and guide it in refining and expanding its efforts.  We received great feedback and results show that we are on the right track.  Members can access the full report on our Member Page.  Our second annual member satisfaction survey is planned for July 2013.

ENGO and Academic Partnerships – Two Sides has established partnerships with a number of environmental non-governmental organizations and U.S. colleges to share mutually beneficial resources and further expand our communications network.

  • Forest Legality AllianceWorld Resource Institute (WRI)/Forest Legality Alliance (FLA) – In July 2012, Two Sides joined the WRI-FLA, a global network dedicated to promoting the demand of forest products of legal origin, and to working with stakeholders along the supply chain to meet that demand.
  • DOVETAILDovetail Partners – In September 2012, Dovetail Partners Inc. joined Two Sides and Dovetail Executive Director Kathryn Fernholz was elected a member of the Two Sides U.S. Board of Directors. This collaboration offers opportunities to help clarify complex environmental issues related to the use of print and paper and in doing so, to increase people’s understanding of and their capacity to make good print- and paper-related business decisions.
  • Colleges and Foundations – The following U.S. Colleges and Foundations have joined Two Sides:
  • Cal Poly San Luis Obispo, Graphic Communication Department
  • Coggin College of Business, University of North Florida
  • Miami University Paper Science and Engineering Foundation
  • Paper Technology Foundation, Western Michigan University
  • State University of New York, Environmental Science & Forestry
  • University of Houston , Digital Media Program
  • University of Wisconsin, Stevens Point , Paper Science Foundation
Students at SUNY-ESF proudly wearing their new "choose paper" T-shirts

Students at SUNY-ESF proudly wearing their new “choose paper” T-shirts

Join us!

Facebook:  http://www.facebook.com/twosidesusa

Linked In:  http://www.linkedin.com/groups?home=&gid=3948123&trk=anet_ug_hm

Twitter:      https://twitter.com/twosidesUS

Blog:             http://www.twosidesus.wordpress.com

 

 

Read Full Post »

Older Posts »

%d bloggers like this: