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Dear Blog followers,

Just a quick note to let you know that our blog has now been integrated into our new website at http://www.twosidesna.org .  Please sign up to our newsletter to stay on the blog list.

The blog page is here: http://www.twosides.us/blog

Below is the press release announcing our new site. I hope you enjoy it!

Phil Riebel

President, Two Sides North America, Inc.

_____________________________________

Two Sides Launches Engaging New Website

The newly redesigned Two Sides website makes it easy for site visitors to find the information they need.

LONDON-UK, CHICAGO-USA (May 15, 2014) – Bold, bright, and easy-to-navigate, the newly redesigned Two Sides website makes it easy for site visitors to find the information they need.  The new site is now live in North America (www.twosidesna.org or www.twosides.us) and for the UK (www.twosides.info). Other countries are moving to the new site over the following weeks.

The redesign celebrates the site’s five-year anniversary since it was first launched as a way to share important information about the sustainability of the Graphic Communications Industry.

“Two Sides has experienced a tremendous amount of growth over the past five years – both in the number of visitors to the website, and in the amount of information and the scope of the resources available on the site,” comments Martyn Eustace, Founder of Two Sides and Director of Two Sides UK.  “The redesign de-clutters our home page, making those resources easier to find and share, and giving site visitors a better overall experience. It’s important to our member companies that we showcase our efforts in support of our mission, and this website does that.”

The new site has a fresh, pictorial design that is simple to navigate and has a professional and welcoming look. Other improvements include:
•    Better organization: The most-visited pages now enjoy the most prominence, and are easily accessed.
•    Improved navigation: A seamless, user-friendly layout reduces the number of decisions that viewers need to make while navigating content.
•    Less clutter: The homepage has been simplified to help new visitors learn and explore.
•    More visual content: Graphics reinforce user engagement and interactivity.
•    Social media integration: Sharing tools help Two Sides reach a wider audience.
•    Robust platform: A more responsive website system is fluid and mobile/tablet friendly.
•    Homepage banners: These will help Two Sides showcase specific campaigns, events, and achievements.
•    New Membership application:  Simple to comprehend and use.

The most prominent feature on the revamped home page is a clickable banner that scrolls through the site’s most-visited content areas. Visitors can easily find Myths and Facts, Latest News, Questions and Answers, The Two Sides Vision, Anti-Greenwash Campaign, No Wonder You Love Paper, Becoming a Member, and “Print and Paper Have a Great Environmental Story to Tell.”

Two Sides will be rolling out the new website in thirteen different countries, with language-specific content to engage visitors around the world.  “Information sharing is a keystone of our mission,” says Eustace. “There was no better way to celebrate five years of growth than to make our information resources even easier to find, share, and explore.”

About Two Sides

Two Sides is a global initiative by companies from the Graphic Communications Industry including Forestry, Pulp, Paper, Inks and Chemicals, Pre Press, Press, Finishing, Publishing, Printing, Envelopes and Postal Operators. Our common goal is to promote the sustainability of the Graphic Communications Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.  http://www.twosidesna.org

Contact:

UK – info@twosides.info
North America – info@twosides.us

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TWOSIDES_1©Matthew HamsIn 2013, 72% of Americans surveyed said that print and paper can be a sustainable way to communicate when produced and used responsibly (Toluna and Two Sides, 2013). This was great news and indicated that many people understand the sustainable nature of paper.

Have you ever thought about what defines a sustainable product? A bit of research on this topic shows that the key features include:

  • made from a renewable resource
  • re-usable and recyclable
  • made using renewable energy

…the exact features of forest products, like wood and paper! Here are key points to remind us of the great features of print and paper:

1- Paper supports sustainable forest management. The North American paper industry promotes sustainable forestry and depends on sustainable forest growth to provide a reliable supply of wood fiber. Paper manufacturers do this by encouraging forest sustainability through their purchase and use of certified wood fiber and by promoting sustainable forest management policies and practices. By providing a dependable market for responsibly grown fiber, the industry also encourages landowners to continue managing their forestland instead of selling it for development or other non-forest uses. Read more.

2- Sustainable forest management benefits people and the planet. Collecting used paper and recycling it into new products is good for the environment. However, the wood fibers in paper can be recycled only about five times before they get too weak and break down. That’s why we need fresh fiber harvested from responsibly managed forests, too. Using fresh fiber creates a sustainable cycle of high-quality recyclable material to continually replenish recycled fiber. Without fresh wood fiber, recycled fiber would quickly run out and most paper production would cease within months. Read more.

TWOSIDES_3©Matthew Hams3- Paper is one of the most recycled products in the world. Paper is the most recycled product in the world. Since we began tracking how much paper gets recycled back in 1990, the recovery rate for used paper has increased dramatically. We’re not only recovering more, but we now know how to get the most environmental and economic benefits from using recycled paper in new products. Read more.

4- Much of the energy used in pulp and papermaking is renewable. Nearly two-thirds of the energy used by U.S. pulp and paper mills is self-generated using renewable, carbon-neutral biomass in high-efficiency combined heat and power (CHP) systems.   In fact, the U.S. paper and forest products industry produces and uses more renewable energy than all other industrial sectors combined. Read more.

5- The carbon footprint of paper is not as high as you think. For paper products, the carbon footprint includes all greenhouse gas emissions from harvesting trees through the manufacturing process to use and disposal or recycling. A look across this entire life cycle shows that paper’s carbon footprint can be divided into three basic elements: greenhouse gas emissions, carbon sequestration and avoided emissions.   Each of these elements is influenced by important characteristics that make paper’s carbon footprint smaller than might be expected:   it’s made from a renewable resource that stores carbon, it’s manufactured using mostly renewable energy and it’s recyclable. Read more.

6- Electronic media also has environmental impacts that cannot be ignored. Rather than asking which is better, paper or electronic communication, we should be working to determine which combination of the two has the least impact on the environment while best meeting social and economic needs.   As the population and resulting demand on resources continues to grow, a sustainable future will necessarily depend more heavily on the use of renewable and recyclable products and less on non-renewable materials and the use of fossil fuel energy. Read more.

7- “Go Green – Go Paperless” messages can be misleading and may not meet best practices for environmental marketing. Many leading U.S. companies are urging their customers to go paperless with claims that paperless bills, statements and other electronic communications save trees, are “greener” or otherwise protect the environment. Beyond the fact that “go paperless” marketing messages ignore the highly sustainable nature of print on paper – it comes from a renewable resource, is recyclable and recycled more than any other commodity in the U.S. and has great carbon characteristics – these claims fail to meet the most basic tests for acceptable environmental marketing as outlined by the U.S. Federal Trade Commission (FTC) and others. Read more.

8- Paper is one of the few truly sustainable products. Paper is made from a natural resource that is renewable, recyclable and compostable. These features, combined with the paper industry’s advocacy of responsible forestry practices and certification, use of renewable, carbon-neutral biofuels and advances in efficient papermaking technology, make paper a product with inherent and unique sustainable features. Read more.

There you have it. Each one of the above paragraphs links to our more detailed fact sheets packed with great information and backed-up with verifiable evidence and scientific reports.

Happy Earth Day!

Phil Riebel
President, Two Sides North America

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This blog first appeared in PIWorld on February 6, 2014 (Two Sides to Sustainability by Phil Riebel).

Electronic devices make our lives better in many ways. However, when we look deeply at their life cycle, it can sometimes raise more questions than it answers. A recent article in the October 2013 issue of National Geographic magazine details how electronic devices are fueling corruption and civil unrest in the Congo.

According to the article, The Price of Precious, the minerals in our electronic devices have bankrolled unspeakable violence in the Congo because “militia-controlled mines in eastern Congo have been feeding raw materials into the world’s biggest electronics and jewelry companies and at the same time feeding chaos. Turns out your laptop—or camera or gaming system or gold necklace—may have a smidgen of Congo’s pain somewhere in it.” The Congo is sub-Saharan Africa’s largest country and one of its richest on paper, with an embarrassment of diamonds, gold, cobalt, copper, tin, tantalum, you name it—trillions’ worth of natural resources. But because of never ending war, it is one of the poorest and most traumatized nations in the world.

The article goes on to detail that in the late 1990s, foreign troops and rebel groups seized hundreds of mines. The rebels funded their brutality with diamonds, gold, tin, and tantalum, a hard, gray, corrosion-resistant element used to make electronics. Eastern Congo produces 20 to 50 percent of the world’s tantalum. In the early 2000s, the fighting stopped but the Congo was left in shambles…

Bridges, roads, houses, schools, and entire families had been destroyed. As many as five million Congolese had died. Peace conferences were hosted, but cordial meetings in fancy hotels didn’t alter the ugly facts on the ground. The United Nations sent in thousands of military peacekeepers—there are around 17,000 today—but the blood continued to flow. Donor nations sank $500 million into an election in 2006—Congo’s first truly inclusive one—but that didn’t change things either.

Boy working in a precious metals mine in Eastern Congo (Source: National Geographic)

Boy working in a precious metals mine in Eastern Congo (Source: National Geographic)

Sometime around 2008, a critical mass of human rights groups and American lawmakers started asking a crucial question: What about the minerals? What if Congo’s mineral trade could be cleaned up and the rebels shut down? A “blood diamonds” campaign in the late 1990s had exposed how the West African diamond trade was funding rebellions on that side of Africa. What about a similar conflict-minerals campaign for Congo?

America took the lead on making an effective change in mining for any conflict materials and on July 21, 2010, President Barak Obama signed the Dodd-Frank financial-reform bill that included a special section on conflict minerals. The law called for publicly listed American companies to disclose whether any of their products included minerals from mines controlled by armed groups in or around Congo. Though Dodd-Frank did not explicitly ban corporations from using Congo’s conflict minerals, it made big companies worry about being linked with what is arguably the world’s worst humanitarian disaster.

Many leading electronic companies, including Intel, Motorola and HP, had already taken action to understand where the materials were coming from to fuel their products and how they could improve their supply chain. Since the law went into effect, many other companies, but not all, have also made progress auditing their supply chains, according to the Enough Project, an American nonprofit that ranks major company efforts to create a clean minerals trade.

This story makes me look at my smartphone and laptop in a different way. It may also cause more people to doubt claims that electronic media is “green” compared to other alternatives, such as print and paper.

In the end, we all need to challenge ourselves to learn more about the products we use every day. This means purchasing products from companies that lead the way in sustainability and are making efforts to improve their performance and supply chain, whether it is print, paper or electronic devices.

Many of the details shared in the article were taken directly from the original National Geographic story. You can also access it at:

http://ngm.nationalgeographic.com/2013/10/conflict-minerals/gettleman-text

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When you work closely with the people and companies involved in the Graphic Communications Value Chain – the papermakers, printers, publishers, foresters, and countless others who make paper products and printed communication possible – it’s easy to see how versatile, practical, and environmentally beneficial responsible production and use of print and paper can be.

For the public at large, however, that positive message is harder to see. Working against negative information and environmental misconceptions about print and paper is difficult; I’m sure we have all had moments when we feel like nobody out there understands the true sustainable features of our products.

That is why it’s great to find others who are also working to dispel the myths and convey the “good news” about paper and print products and their sustainability. A case in point is a series of articles sponsored by Two Sides member company International Paper. The articles are available online at Triple Pundit, a new-media company with one of the world’s most well-read websites on ethical, sustainable and profitable business.

These six highly informative articles were fact-checked by the Food and Agriculture Organization of the UN. They do a great job of conveying the positive attributes of print, paper, and forest products, with a special focus on certification and sustainability. We’ve provided a quick summary of each below, with a link to the full article on the Triple Pundit website. I hope you find them a useful resource.  Feel free to share ideas and resources in the Comments section below.

Paper and the Untold Sustainable Forestry Story

By Teri Shanahan, Vice President, Sustainability, International Paper

This is a great introduction to what the author calls “a counterintuitive story: harvest trees to save forests.” She lays out one of the most important fundamentals of the sustainable forests equation: privately owned forestland not used for forest products is at serious risk of being given over to other uses.  “In the U.S., a whopping 70 percent of forestland are ‘working forests’ that rely on an economic driver for their existence,” Shanahan notes. “By using paper, recycling that paper, and choosing paper once again, you can play a part in preserving our planet’s forests.”

Deforestation and the Role of Paper Products

By Phil Covington

This article provides a balanced look at the causes and consequences of deforestation. Globally, around 40 percent of the annual industrial wood harvest is processed for paper and paperboard. While it is true that “demand for paper and other forest products provides an incentive to keep growing, harvesting and regenerating planted forests,” says Covington, paper producers are working to sustainably manage the world’s forests, and the industry need not be a cause of deforestation. “Through proper management with independently certified forestry standards, the supply of paper – fundamental to humankind’s development – can remain so responsibly into the future.”

The State of the Earth’s Forests

By Eric Justian

Providing a more in-depth look at the world’s forested areas, this article discusses variables affecting our forests, and explains the economic factors that have driven change in the past and must be considered for a sustainable future. “The important thing is for nations to focus on actually using forests as permanent and invaluable resources,” Justian writes. “As nations do that, they protect and promote those resources. This is where businesses and governments can and do work together toward a globally healthy, sustainable goal. In that goal, the world is moving in the right direction.”

Certification: Building Standards for Sustainable Forests

By Jan Lee

“Pretty much anyone who works in sustainable forestry these days will tell you that certification is the cornerstone of a responsible eco-conscious forestry program,” writes Lee. This article outlines the primary and secondary benefits of certification, and discusses the different certification programs available, as well as the distinct benchmarks offered by each.

Join the Forest Certification Movement to Meet Your Sustainability Goals

By Kathy Abusow

Today, only about 10 percent of the world’s forests are certified, which represents about a quarter of global round wood production. “It’s vitally important for all of us to increase the percentage of timberland that is certified to a credible standard, while also promoting responsible forestry on uncertified lands,” says the author.  This article outlines steps business leaders can take to support the certification movement and promote sustainable forestry.

Responsible Forestry: Can Certification Save Our Forests?

By Mike Hower

Human society, with its economic and material needs, relies on the resources provided by our planet’s forests; yet, absent of human intervention, natural factors like storms, pests, and diseases also consume those resources. Writes Hower, “Can we find a middle ground to maintain the health of the forests and also use them responsibly for present and future generations?” This article compares two leading certification programs – SFI and FSC – and explains their differences. As Hower concludes, “In a world of depleting forest stocks, any effort toward responsible forestry is a step in the right direction.”

Phil Riebel
President, Two Sides U.S., Inc.

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There is good news for those who enjoy paper and print!  An article in the recent November 2013 issue of Scientific American magazine clearly supports what we already know:  most people understand and remember text better when read on paper rather than a screen.  According to the article, while e-readers and tablets are becoming more popular as these technologies improve, reading on paper has many advantages.

Since the 1980s, there have been more than 100 comparative studies in the United States, U.K. Taiwan, Sweden, Norway, France and Japan to explore differences of how people read and comprehend on paper versus screens.  While technology has continued to improve, it still hasn’t reached the comprehension level of traditional paper users.  What we have learned from these studies is that readers prefer real paper over its electronic counterpart and achieve high levels of comprehension and retention with paper.

In the article, researchers agree that “screen-based reading can dull comprehension because it is more mentally taxing and even physically tiring that reading on paper.  E-ink reflects ambient light just like the ink on a paper book, but computer screens, smart phones and tablets shine light directly on people’s faces.  Prolonged reading on glossy, self-illuminated screens can cause eyestrain, headaches and blurred vision.  In an experiment by Erik Wastlund, then at Karlstad University in Sweden, people who took a reading comprehension test on a computer scored lower and reported higher levels of stress and tiredness than people who completed it on paper.”

While there are obviously several advantages to using digital technology like being able to access an abundance of information at any time from one device or being able to conveniently travel with a number of different resources in one digital location, paper is still more conducive to learning.  And e-readers fail to re-create certain tactile experiences of reading on paper, the absence of which some find unsettling.

The graphic below  helps to weigh paper against pixel with some compelling points.

Source: Scientific American – November 2013 issue.

Paper not only has inherent environmental features such as high recyclability, carbon storage, and a renewable primary raw material (wood, recycled and alternative fibers), it also fills a key societal role by helping readers create their own unique experience whether it is through learning and study habits or getting personally involved in a work of fiction.  It is less distracting and allows the reader to focus on the text.  The absence of multi-tasking leads to a greater understanding of the subject matter and in turn creates a memorable experience.

Check out the article for yourself.  It goes into great detail about why the brain prefers paper and how the human brain interprets written language, perceives text and constructs a mental representation of the text that is similar to the mental maps we create of terrain and indoor spaces.

Do you prefer to read on paper or screens? Click here to take the Scientific American poll.

Scientific American is available at many newsstands.  To subscribe to Scientific American on-line or purchase the November issue go to:  http://www.scientificamerican.com/article.cfm?id=the-reading-brain-in-the-digital-age-why-paper-still-beats-screens

Phil Riebel
President, Two Sides U.S., Inc.

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Over the last year, Two Sides made the transformation from new kid on the block to familiar advocate for the sustainability of print on paper.  Our membership continues to grow and our collective voice is getting stronger every day.  Even more exciting, we’ve extended our reach and effectiveness where it really counts – to the C-suites of many major U.S. companies and to American consumers.   Following the strategic guidance of the Two Sides U.S. Board of Directors, our ambitious 2012-2013 Marketing and Communications Plan built on past successes and incorporated new efforts to put an end to anti-paper environmental marketing claims and share the news that Print and Paper Have a Great Environmental Story to Tell.

Membership – As of July 1, 2013, 2013, Two Sides U.S. has 60 commercial members  from across the Graphic Communications Supply Chain, including paper producers, merchants, printers, envelope manufacturers, and 34 allied organizations and partner members.  Internationally, the Two Sides network includes more than 1,000 members.

Paperless Claims Initiative Two Sides launched this nationwide education effort in July 2012 to encourage leading U.S. companies to end the use of unsubstantiated marketing claims that electronic billing and customer communications are better for the environment than paper communications.  The campaign initially engaged about 50 companies, primarily in the financial services, telecommunications and utilities industries. While time-consuming, our systematic educational approach is working. Ten companies have removed their anti-paper environmental claims and we are currently in discussions with several others.  In March 2013, we launched Phase II of this initiative with a second round of communications.  With input from members and others, our potential target list has grown to more than 200 companies.   This initiative is patterned after a similar, highly successful program conducted by Two Sides in the United Kingdom.

TS US PrintSolutions002 10 875H x 8 125Wmm  col woman 2_4_13Ad Campaign To address misconceptions about the sustainability of print on paper identified by Two Sides research, the No Wonder You Love Paperad campaign was designed to educate consumers that print media is sustainable, made from a renewable resource and supports sustainable forest management, and to promote the reading experience and enjoyment of printed magazines and newspapers.   The campaign includes a user-friendly companion website for consumers (www.youlovepaper.info/us). To date, several ads have appeared in Print Solutions and Gravure magazine.  The first consumer-facing ads appeared in the digital version of Inc. magazine in April and most recently in the June issue of National Geographic.  Over the next year, Two Sides is seeking free advertising space in business, trade and consumer magazines and newspapers.

Response to Anti-Paper Initiatives – In addition to its focused campaign on addressing paperless claims, Two Sides often responds to new initiatives aimed at encouraging consumers to “go paperless” for environmental reasons.  Most notable during the past year were responses to Toshiba’s proposed “No Print Day” and Google’s participation in the Paperless2013 initiative. Both were successful in removing anti-paper green messages thanks to the actions of Two Sides and it’s allies.

Two Sides U.S. websiteWebsite – The Two Sides website, www.twosides.us, continued to be a valuable resource for members and the general public, providing the latest news, research, case studies, tools and useful facts about the sustainability of print and paper.  We added a new section on Environmental Marketing Best Practices for Print and Paperin late 2012 and will be adding a new section on Responsible Production and Use of Print and Paper in the coming months. The site is updated monthly and members receive email notification of new items that have been added.  For the quarter ended March 31, 2013, the website had more than 10,000 visits.  There are about 400 visits per week to the site.

Member Support – Two Sides supported its members’ efforts to promote the responsible production and use of print and paper throughout the year with a variety of presentations, materials and other resources available on the Member Only sections of our website

Myths and Facts Sheets – Two Sides updated our series of fact sheets that cite well-known, credible sources to dispel the common myths about the sustainability of print and paper.  The fact sheets are available to anyone on the Two Sides website at www.twosides.us/mythsandfacts.

brochureMyths and Facts Brochure – We updated our popular brochure designed to make it easier for members to share the Myths and Facts about print and paper. A customizable version of the brochure with high-resolution artwork is available to members; a low-resolution version of the generic brochure is available to anyone.

paperlessnotgreener-tnNews Media – Two Sides distributed news and information through the media and was featured in a number of business and trade publications.

Social Media – Outreach via social media included regular posts to our new Facebook page (www.facebook.com/twosidesusa), LinkedIn (www.linkedin.com – Two Sides US group), Twitter (twitter.com/twosidesUS) and the Two Sides blog (twosidesus.wordpress.com).  The number of Two Sides followers is growing weekly.  Please join us at the above links!

Conference Participation – Two Sides presented at/participated in a wide variety of industry meetings over the past 12 months, including RISI North America, Maine Pulp and Paper Association, Graph Expo 2012, TAPPI Student Summit, Gravure Publishing Conference, Envelope Manufacturers Association spring meeting, Paper Shipping Sack Manufacturers Association, and the 2012 Gravure Association of America Environmental Workshop.

Webinars and Presentations to Member Companies – Two Sides hosted/participated in over a dozen webinars and face-to-face presentations to introduce the organization to prospective members, to review the many features available on the Two Sides website and to educate on the do’s and don’ts of environmental marketing. Two Sides also hosted webinars for members and other stakeholders on topics related to the sustainability of print and paper, including “An Introduction to the Forest Legality Alliance” and “Sustainable Plantations.”

Member Satisfaction Survey – In June 2012, Two Sides conducted its first annual member satisfaction survey to gauge member attitudes about the organization’s progress and guide it in refining and expanding its efforts.  We received great feedback and results show that we are on the right track.  Members can access the full report on our Member Page.  Our second annual member satisfaction survey is planned for July 2013.

ENGO and Academic Partnerships – Two Sides has established partnerships with a number of environmental non-governmental organizations and U.S. colleges to share mutually beneficial resources and further expand our communications network.

  • Forest Legality AllianceWorld Resource Institute (WRI)/Forest Legality Alliance (FLA) – In July 2012, Two Sides joined the WRI-FLA, a global network dedicated to promoting the demand of forest products of legal origin, and to working with stakeholders along the supply chain to meet that demand.
  • DOVETAILDovetail Partners – In September 2012, Dovetail Partners Inc. joined Two Sides and Dovetail Executive Director Kathryn Fernholz was elected a member of the Two Sides U.S. Board of Directors. This collaboration offers opportunities to help clarify complex environmental issues related to the use of print and paper and in doing so, to increase people’s understanding of and their capacity to make good print- and paper-related business decisions.
  • Colleges and Foundations – The following U.S. Colleges and Foundations have joined Two Sides:
  • Cal Poly San Luis Obispo, Graphic Communication Department
  • Coggin College of Business, University of North Florida
  • Miami University Paper Science and Engineering Foundation
  • Paper Technology Foundation, Western Michigan University
  • State University of New York, Environmental Science & Forestry
  • University of Houston , Digital Media Program
  • University of Wisconsin, Stevens Point , Paper Science Foundation
Students at SUNY-ESF proudly wearing their new "choose paper" T-shirts

Students at SUNY-ESF proudly wearing their new “choose paper” T-shirts

Join us!

Facebook:  http://www.facebook.com/twosidesusa

Linked In:  http://www.linkedin.com/groups?home=&gid=3948123&trk=anet_ug_hm

Twitter:      https://twitter.com/twosidesUS

Blog:             http://www.twosidesus.wordpress.com

 

 

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SUNY – College of Environmental Science and Forestry recently joined Two Sides as an Allied Organization.  So when we found out that the Papyrus Club at SUNY-ESF and the Syracuse Pulp and Paper Foundation were designing and producing T-shirts to promote the great environmental story of paper products, Two Sides was happy to help.

We provided a small grant to help with the initiative and also sent some facts and information for consideration to print on the T-Shirts.  The end result was this:

Front of T-shirt

IMG_8300-ed

Back of T-shirt

renewable

  • Paper comes from trees; one of our most renewable resources.
  • The paper industry helps curb the loss of private forestland to development by providing landowners with an income-producing alternative.
  • In the United States, we grow more trees than we harvest.  The amount of forestland has remained essentially the same – 750 million acres – over the last 100 years.

recyclable

  • In 2012, over 65% of the paper produced in the U.S. in 2012 was recovered for recycling.
  • Paper is more recycled than any other commodity including plastics (8%), glass (27%) and aluminum (50%).
  • For every ton of paper recycled, 3.3 cubic yards of landfill space is saved.

 remarkable

  • Energy generated and consumed in US paper production comes from renewable, carbon-neutral biomass.
  • Paper continues to store carbon throughout its lifetime and has a low carbon footprint.
  • The forest products industry leads all other manufacturing sectors in onsite electricity generation, meeting more than half of its own energy needs.
  • The print and paper industry accounts for only 1.1% of global carbon dioxide emissions; while the electronic communications sector accounts for over 2%, and this is expected to double by 2020.
Students at SUNY-ESF proudly wearing their new "choose paper" T-shirts

Students at SUNY-ESF proudly wearing their new “choose paper” T-shirts

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