Archive for the ‘Magazines’ Category

2013 has been another great year for us thanks to our member companies, allied organizations, partners, our many volunteers and, of course, the Two Sides team that do much of the day-to-day work. This alliance is helping us fulfill our mission which, we believe, is essential to all of us who use print and paper products everyday, and the millions who work in the print and paper value chain.

Some 2013 Highlights

Two Sides U.S. now has over 65 commercial member companies.  They are from sectors across the graphic communication value chain, including paper producers and merchants, envelope manufacturers, printers, direct mail companies, printing equipment manufacturers, and more.  In 2013, twenty-three new commercial member companies joined us, including International Paper and Canon USA.

Over 30 Allied Organizations.  In 2013, seven new Allied Organizations joined us.  Our allies now include environmental think thanks such as Dovetail Partners, several industry trade associations such as AF&PA, the NPTA Alliance, the Envelope Manufacturers Association, NPES The Association of Suppliers of Printing, Publishing and Converting Technologies, Print Services and Distribution Association (PSDA), TAPPI, The Imaging Network Group (ING), and advocacy groups such as Consumer for Paper Options, to name a few.   Eight U.S. colleges are also part of our network:

  • North Carolina State University Pulp and Paper Foundation
  • State University of New York – Environmental Sciences and Forestry
  • Miami University Paper Science and Engineering Foundation
  • Western Michigan University – Paper Technology Foundation
  • Cal Poly San Luis Obispo – Graphic Communication Department
  • University of North Florida – Coggin College of Business
  • University of Houston – Digital Media Program
  • University of Wisconsin – Stevens Point – Paper Science Foundation

Several publishers have donated ad space for our “No Wonder You Lover Paper” campaign.  Two Sides ads have now appeared in the following magazines / newspapers.

  • Discover Adams Avenue
  • Editor & Publisher
  • Gravure Magazine
  • Inc. Magazine
  • National Geographic
  • Print Solutions
  • The Daily Collegian at Penn State
  • The Social Media Monthly
  • The Union Democrat

Our committees regroup volunteers from 24 organizations.  We owe them much!  They are the governance of Two Sides and help set the direction forward.  The following organizations hold seats on our Board of Directors and committees:

  • American Forest & Paper Association
  • Appleton Coated
  • Boise
  • Canon USA
  • Case Paper Company
  • Domtar
  • Dovetail Partners
  • Earth Color
  • Eastman Kodak
  • Envelope Manufacturers Association
  • Lindenmeyr Munroe
  • MacPaper
  • Neenah
  • NewPage Corporation
  • Norkol Inc. and Converting
  • NPES, The Association for Suppliers of Printing , Publishing and Converting Technologies
  • Premier Press
  • PrintMediaCentr
  • Sappi Fine Paper North America
  • State University of New York – Environmental Sciences & Forestry
  • The NPTA Alliance
  • Twin Rivers Paper
  • Unisource
  • UPM
  • Western States Envelope & Label

Our Two Sides team and partners help deliver what you see!  A personal thanks to all who have helped deliver the Two Sides U.S. program this year.  Your dedication, passion for the cause, great work and advice is much appreciated.

  • Deborah Corn at PrintMediaCentr
  • Jamie Kenny from Kenny Consulting Group
  • Lillian Polz and Kristin at Hanna, Zappa & Polz
  • Martyn Eustace, Sonya Sanghera, Sarah Collins and the rest of the Two Sides UK team
  • Ronnie Hwang, Pamm Schroeder and Kevin Gammonley at the NPTA Alliance
  • Simona Marcellus, Raine Hyde, and Jan Bottiglieri at TAPPI

On behalf of all of us at Two Sides U.S. we thank all of you who follow our activities, distribute our information, and help grow our network to promote the sustainability of print and paper.

Have a Great Holiday Season and a Happy New Year.

Phil Riebel
President, Two Sides U.S.

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Who knows how to inspire us on paper more than National Geographic magazine?  With gorgeous photography and compelling articles, Nat Geo brings the earth’s natural wonders and most fascinating people into lives with the turn of a page. 

On the world beat page in the June issue of the magazine, you’ll also see the ad shown below – another in Two Sides’ No Wonder You Love Paper ad campaign (click here for our recent press release). The campaign was created to reinforce printed magazines and newspapers as an appealing and sustainable way to read, so we’re especially excited to be featured in National Geographic, whose commitment to sustainability is known worldwide.

Be on the lookout for more ads in the coming months, and don’t forget to check out the No Wonder You Love Paper website.  It’s filled with fun activities and great information on the sustainability of print on paper, and it has a downloadable Paper Myths and Facts brochure you can share with your family and friends.

 Throughout the coming year, Two Sides will continue to seek free advertising space in U.S. newspapers and magazines. Any publication interested in donating ad space should contact Phil Riebel at pnr@twosides.info or (855) 896-7433(855) 896-7433 (toll free).

Two Sides ad

Two Sides ad

June 2013 National Geographic Cover

June 2013 National Geographic Cover

World Beat page showing Two Sides ad

World Beat page showing Two Sides ad at bottom

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What better way to emphasize the value of print and paper?  Advertise in a popular digital magazine!

This also reinforces our Two Sides position that print and digital media can co-exist and have many synergies.

Inc. magazine’s digital edition recently featured this ad – one of several designed for the Two Sides No Wonder You Love Paper ad campaign.  Created to reinforce printed magazines and newspapers as an appealing and sustainable way to read, the ads feature people enjoying magazines for education, business, play and relaxation in their daily lives.

The campaign also features a companion consumer website, http://www.youlovepaper.info/US/ with fun activities like the Environmental Guru Quiz and a video contest.  There’s also a downloadable Paper Myths and Facts brochure and a short, animated video on U.S. forest and paper facts.

Two Sides is seeking free advertising space in U.S. newspapers and magazines to appear over the next year, so be on the lookout for more to come!  Any publication interested in donating ad space should contact Phil Riebel at pnr@twosides.us or (855) 896-7433 (toll free).

IMG_2377 (773x1024) IMG_2376 (833x1024)

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