Feeds:
Posts
Comments

Archive for the ‘life cycle thinking’ Category

TWOSIDES_1©Matthew HamsIn 2013, 72% of Americans surveyed said that print and paper can be a sustainable way to communicate when produced and used responsibly (Toluna and Two Sides, 2013). This was great news and indicated that many people understand the sustainable nature of paper.

Have you ever thought about what defines a sustainable product? A bit of research on this topic shows that the key features include:

  • made from a renewable resource
  • re-usable and recyclable
  • made using renewable energy

…the exact features of forest products, like wood and paper! Here are key points to remind us of the great features of print and paper:

1- Paper supports sustainable forest management. The North American paper industry promotes sustainable forestry and depends on sustainable forest growth to provide a reliable supply of wood fiber. Paper manufacturers do this by encouraging forest sustainability through their purchase and use of certified wood fiber and by promoting sustainable forest management policies and practices. By providing a dependable market for responsibly grown fiber, the industry also encourages landowners to continue managing their forestland instead of selling it for development or other non-forest uses. Read more.

2- Sustainable forest management benefits people and the planet. Collecting used paper and recycling it into new products is good for the environment. However, the wood fibers in paper can be recycled only about five times before they get too weak and break down. That’s why we need fresh fiber harvested from responsibly managed forests, too. Using fresh fiber creates a sustainable cycle of high-quality recyclable material to continually replenish recycled fiber. Without fresh wood fiber, recycled fiber would quickly run out and most paper production would cease within months. Read more.

TWOSIDES_3©Matthew Hams3- Paper is one of the most recycled products in the world. Paper is the most recycled product in the world. Since we began tracking how much paper gets recycled back in 1990, the recovery rate for used paper has increased dramatically. We’re not only recovering more, but we now know how to get the most environmental and economic benefits from using recycled paper in new products. Read more.

4- Much of the energy used in pulp and papermaking is renewable. Nearly two-thirds of the energy used by U.S. pulp and paper mills is self-generated using renewable, carbon-neutral biomass in high-efficiency combined heat and power (CHP) systems.   In fact, the U.S. paper and forest products industry produces and uses more renewable energy than all other industrial sectors combined. Read more.

5- The carbon footprint of paper is not as high as you think. For paper products, the carbon footprint includes all greenhouse gas emissions from harvesting trees through the manufacturing process to use and disposal or recycling. A look across this entire life cycle shows that paper’s carbon footprint can be divided into three basic elements: greenhouse gas emissions, carbon sequestration and avoided emissions.   Each of these elements is influenced by important characteristics that make paper’s carbon footprint smaller than might be expected:   it’s made from a renewable resource that stores carbon, it’s manufactured using mostly renewable energy and it’s recyclable. Read more.

6- Electronic media also has environmental impacts that cannot be ignored. Rather than asking which is better, paper or electronic communication, we should be working to determine which combination of the two has the least impact on the environment while best meeting social and economic needs.   As the population and resulting demand on resources continues to grow, a sustainable future will necessarily depend more heavily on the use of renewable and recyclable products and less on non-renewable materials and the use of fossil fuel energy. Read more.

7- “Go Green – Go Paperless” messages can be misleading and may not meet best practices for environmental marketing. Many leading U.S. companies are urging their customers to go paperless with claims that paperless bills, statements and other electronic communications save trees, are “greener” or otherwise protect the environment. Beyond the fact that “go paperless” marketing messages ignore the highly sustainable nature of print on paper – it comes from a renewable resource, is recyclable and recycled more than any other commodity in the U.S. and has great carbon characteristics – these claims fail to meet the most basic tests for acceptable environmental marketing as outlined by the U.S. Federal Trade Commission (FTC) and others. Read more.

8- Paper is one of the few truly sustainable products. Paper is made from a natural resource that is renewable, recyclable and compostable. These features, combined with the paper industry’s advocacy of responsible forestry practices and certification, use of renewable, carbon-neutral biofuels and advances in efficient papermaking technology, make paper a product with inherent and unique sustainable features. Read more.

There you have it. Each one of the above paragraphs links to our more detailed fact sheets packed with great information and backed-up with verifiable evidence and scientific reports.

Happy Earth Day!

Phil Riebel
President, Two Sides North America

Read Full Post »

This blog first appeared in PIWorld on February 6, 2014 (Two Sides to Sustainability by Phil Riebel).

Electronic devices make our lives better in many ways. However, when we look deeply at their life cycle, it can sometimes raise more questions than it answers. A recent article in the October 2013 issue of National Geographic magazine details how electronic devices are fueling corruption and civil unrest in the Congo.

According to the article, The Price of Precious, the minerals in our electronic devices have bankrolled unspeakable violence in the Congo because “militia-controlled mines in eastern Congo have been feeding raw materials into the world’s biggest electronics and jewelry companies and at the same time feeding chaos. Turns out your laptop—or camera or gaming system or gold necklace—may have a smidgen of Congo’s pain somewhere in it.” The Congo is sub-Saharan Africa’s largest country and one of its richest on paper, with an embarrassment of diamonds, gold, cobalt, copper, tin, tantalum, you name it—trillions’ worth of natural resources. But because of never ending war, it is one of the poorest and most traumatized nations in the world.

The article goes on to detail that in the late 1990s, foreign troops and rebel groups seized hundreds of mines. The rebels funded their brutality with diamonds, gold, tin, and tantalum, a hard, gray, corrosion-resistant element used to make electronics. Eastern Congo produces 20 to 50 percent of the world’s tantalum. In the early 2000s, the fighting stopped but the Congo was left in shambles…

Bridges, roads, houses, schools, and entire families had been destroyed. As many as five million Congolese had died. Peace conferences were hosted, but cordial meetings in fancy hotels didn’t alter the ugly facts on the ground. The United Nations sent in thousands of military peacekeepers—there are around 17,000 today—but the blood continued to flow. Donor nations sank $500 million into an election in 2006—Congo’s first truly inclusive one—but that didn’t change things either.

Boy working in a precious metals mine in Eastern Congo (Source: National Geographic)

Boy working in a precious metals mine in Eastern Congo (Source: National Geographic)

Sometime around 2008, a critical mass of human rights groups and American lawmakers started asking a crucial question: What about the minerals? What if Congo’s mineral trade could be cleaned up and the rebels shut down? A “blood diamonds” campaign in the late 1990s had exposed how the West African diamond trade was funding rebellions on that side of Africa. What about a similar conflict-minerals campaign for Congo?

America took the lead on making an effective change in mining for any conflict materials and on July 21, 2010, President Barak Obama signed the Dodd-Frank financial-reform bill that included a special section on conflict minerals. The law called for publicly listed American companies to disclose whether any of their products included minerals from mines controlled by armed groups in or around Congo. Though Dodd-Frank did not explicitly ban corporations from using Congo’s conflict minerals, it made big companies worry about being linked with what is arguably the world’s worst humanitarian disaster.

Many leading electronic companies, including Intel, Motorola and HP, had already taken action to understand where the materials were coming from to fuel their products and how they could improve their supply chain. Since the law went into effect, many other companies, but not all, have also made progress auditing their supply chains, according to the Enough Project, an American nonprofit that ranks major company efforts to create a clean minerals trade.

This story makes me look at my smartphone and laptop in a different way. It may also cause more people to doubt claims that electronic media is “green” compared to other alternatives, such as print and paper.

In the end, we all need to challenge ourselves to learn more about the products we use every day. This means purchasing products from companies that lead the way in sustainability and are making efforts to improve their performance and supply chain, whether it is print, paper or electronic devices.

Many of the details shared in the article were taken directly from the original National Geographic story. You can also access it at:

http://ngm.nationalgeographic.com/2013/10/conflict-minerals/gettleman-text

Read Full Post »

fsjpegWhen it comes to the sustainability of the Graphic Communications Value Chain, it’s important to separate verifiable facts from opinions and misleading information. Fortunately, Two Sides (www.twosides.us) has the resources that can help.

Two Sides has posted nine new 2-page Fact Sheets related to the sustainability of print and paper. Written in clear, easy-to-understand language and including citations to verifiable sources, these Fact Sheets make it easy to understand that print, paper, and packaging have a great environmental story to tell.

Below you’ll find a quick summary of each of the nine new Fact Sheets, plus a link leading to the fact sheet itself.  Please feel free to share these valuable resources with colleagues, customers, students and local media. You can be part of Two Sides’ efforts to end the harmful practice of “greenwashing” (using inflated, inaccurate, or misleading data to misrepresent environmental performance).  Check out the facts, then click through for the downloadable Fact Sheets:

FACT: “Go Green – Go Paperless” and “Save-a-Tree” claims are misleading and may not meet best practices for environmental marketing.  These marketing messages ignore the highly sustainable nature of print on paper – it comes from a renewable resource, is recyclable and recycled more than any other commodity in the U.S. and has great carbon characteristics. Learn More

FACT: Anti-paper environmental claims are often inaccurate and should be challenged. After research showed that more than half of America’s leading banks, utilities and telecommunications companies are using misleading anti-paper environmental marketing claims, Two Sides began its “myth-busting” campaign. To date, more than 40% of those contacted have eliminated unsubstantiated anti-paper claims from their marketing. Learn More

FACT: E-Media also have environmental impacts. A recent study estimates that developing countries will produce at least twice as much electronic waste (e-waste) as developed countries within the next six to eight years. Uncontrolled toxic emissions can result from the informal recycling practices often used in the developing world; these emissions can include dioxins, furans, and cyanide. Learn More

FACT: The carbon footprint of paper is not as high as you may think. The U.S. forest products industry is a leader in the production of renewable energy, with more than 65% of the on-site energy needed to produce paper products derived from carbon-neutral biomass. Learn More

FACT: Sustainable forest management benefits people and the planet. In addition to replenishing the supply of recycled fiber, the U.S. paper industry’s perpetual use of trees harvested from responsibly managed forests has a host of economic, social and environmental benefits. Learn More

FACT: Paper is one of the most recycled products in the world. In 2012, nearly 51 million tons or 65.1% of the paper used in the United States was recovered for recycling, up 76% since 1990. The industry’s new recovery goal is to exceed 70% by 2020. Learn More

FACT: Most of the energy used to make pulp and paper is renewable. The print and paper industry accounts for only 1% of global carbon dioxide emissions; at a global level, the greenhouse gas emissions from the forest products industry value chain are largely offset by sequestration in forests and forest products. Learn More

FACT: Paper is one of the few truly sustainable products. Paper is made from a natural resource that is renewable, recyclable and compostable; in the United States, paper is recycled more than any other commodity in the municipal solid waste stream, including plastics, glass and metals. Learn More

FACT: Paper supports sustainable forest management. The income U.S. landowners receive for products grown on their land—including wood for papermaking—encourages them to maintain, renew and manage this valuable resource sustainably, instead of converting forestland to non-forest uses. Learn More

Led by sustainable and responsible forestry, paper production and printing, the U.S. Graphic Communications Value Chain is working to ensure that, in a world of scarce resources, print and paper’s unique recyclable and renewable qualities can be enjoyed for generations to come. By sharing these Fact Sheets, you can help Two Sides U.S. and its member companies strengthen the paper, packaging, print, and related industries—and make an important contribution to real environmental sustainability. Find more resources, plus information on how to become a member company, at www.twosides.us.

Read Full Post »

Our new web page is up: Responsible Production and Use of Print and Paper

The objective of this resource is to help support a key element of the Two Sides mission which is to “promote the responsible production and use of print and paper”.

Whether you are reading a book or magazine, or writing notes on a piece of paper, the product you are using (print or paper…or both) has had a long and, sometimes complex, life before ending up in your hands.  What you do with it, i.e. keep it or recycle it, will also determine its overall impact on the environment.

This “life cycle” is key to understanding the overall environmental footprint of print and paper products.  The key factors driving this footprint are:

  • Raw material production, including forest management and the collection of recovered paper
  • Pulp and paper manufacturing
  • Printing and converting
  • Disposal and recycling
  • Transportation at various steps of this life cycle

As usual, when we start looking into the life-cycle of products, things get complicated due to the numerous steps and actors involved. 

In the case of paper and print, recycling and ensuring that forests are certified to standards such as SFI and FSC are a few examples of responsible production and use, but these are only the first basic steps in a much larger and complex life cycle.

The life cycle of printing and writing papers (from AF&PA, 2011)

The life cycle of printing and writing papers (from AF&PA, 2011)

Our new webpage outlines the life cycle of print and paper in more detail and the various ways in which producers and buyers can reduce the environmental impacts of their products.  It includes links to the following ten Reference Sheets, which are loaded with examples of topic-specific tools, reports and articles from our member companies, allied organizations and other well-know and credible sources:

  1. The Paper Life Cycle – Resources explaining “life cycle thinking” and how to aim for a continual reduction in the environmental footprint of print and paper.
  2. Sustainable Forest Management – Information on best practices, forest certification and how to curb illegal logging.
  3. Clean Production – Example of best practices for manufacturing pulp and paper, including energy efficiency and water reduction.
  4. Climate Change and Carbon Footprint – Selected examples of how companies can determine their carbon footprint and reduce it, and how climate change creates not only challenges, but opportunities, for print and paper.
  5. Recycling and Use of Recovered Paper – What is sustainable use of recycled fiber? Statistics on fiber use, import and export.
  6. Environmental Reporting – Examples of resources supporting open and transparent sustainability reporting.
  7. Eco-Labels and Environmental Claims – Information to help readers understand the various eco-labels and what is behind them, and to cut through the “greenwashing”.
  8. Guidelines for Responsible Paper Production, Use and Procurement – Guides and tools published by credible organizations to help define responsible procurement, production and use.
  9. Examples of Responsible Paper Procurement Policies – Policy examples from leading companies that are setting the pace for responsible paper procurement.
  10. Environmental Scorecards and Product Declarations – Examples of paper scorecards and declarations used to evaluate the environmental performance of various paper grades.

I invite you to share this information with your co-workers, customers, suppliers and others, and take an active part in the conversation about on the sustainability and value of print and paper.

Two Sides feels that the US Graphic Communications Value Chain has a great story to tell about the responsible production and use of print and paper, and about the perks that this value chain provides our communities.

Phil Riebel
President and COO, Two Sides US

Read Full Post »

Although many of the “save a tree” messages are printed on bills and envelopes, consumers don’t differentiate between different paper products.  These messages are a major driver of public perception about all paper and print products.  If your company’s business and livelihood relies on print and paper, I can guarantee that this message is not helpful.  It’s not only on bills, it’s on websites, emails, Youtube videos… it’s even printed on the back of buses and in bus stops!  Major corporate marketing departments are spreading their views on paper far and wide to promote lower cost e-billing and e-statements.  These claims are harming our industry and the livelihood of millions of Americans who work in the paper value chain, from the family forest owner to the direct mail company.

Watch out not to get hit by the anti-paper bus!

Watch out not to get hit by the anti-paper bus!

As a private forest owner and someone who has made a career in the forest products industry, I have a personal agenda and a business reason to have these claims removed or changed.  Based on our recent Two Sides member satisfaction survey, I also know that the vast majority of our members feel the same way.

Banks, utilities and telecoms (among others) willingly take our money and, at the same time, their marketing departments spew out “anti-paper” slogans to convince consumers to stop using the very products we rely on for our livelihood!  Whatever happened to the basic rule that says “don’t bite the hand that feeds you”?

The Good News

It appears that many Americans are seeing behind the “greenwash”.   This was evident from our latest Nationwide survey  where we asked US consumers how they felt about the “go green – go paperless” message.

1) Half of consumers surveyed do not believe, feel misled by or question the validity of such claims.

2) 84% agreed that paperless bills and statements are being promoted to reduce costs.

In another recent study of paper versus electronic services done by Infotrends on behalf of Consumer for Paper Options, 80% of US consumers said it was not appropriate for companies to cite environmentalism when it is not their real motive.

clickThis data is greatly helping our campaign to challenge and remove the claims.  As of today, we have engaged with 61 companies, 17 of which have removed their anti-paper environmental claims.  Most of our discussions with corporate marketing and legal staff have been productive.  Due to the size of the companies and the attempt to “turn the ship”, patience and persistence is key.

A progress report on our campaign is available to Two Sides members.

The Bad News

“Go Paperless – Go Green” claims still create a misleading view of print and paper products for many people.  They link paper to permanent forest loss or deforestation and they suggest that not using paper will save forests.

Truth is: Paper comes from a renewable resource and is highly recyclable.  US forest area has been stable and growing.  There is 49% more wood volume than 50 years ago.  Forest loss is caused by urbanization and development, not forestry.  In fact, US pulp, paper and other wood products provide an incentive for forest owners to retain well-managed forests instead of converting the land to non-forest use.  If our forestland loses its economic value, it will gradually disappear in favor of other land uses.

The green claims also suggest that using electronic media instead of paper will help the environment.  However, over its life cycle, electronic media has many environmental impacts that are sometimes unknown and often ignored when companies make the switch from paper to electronic.  The interplay between paper products and electronic services is complex and depends on many variables.  For example, in many cases the use of paper is just shifted to the consumer with 34% of people printing statements or bills at home.

The role of Two Sides is to ensure people and corporations receive both sides of the story and the science behind our facts.  In the end, it’s not rocket science and many people understand the environmental, social and economic value of paper products.

After all, 72% of people we polled said that when print on paper is responsibly produced, used and recycled, it can be an environmentally sustainable way to communicate.

For more about the above facts, go to http://www.twosides.us/mythsandfacts  and http://files.twosides.info:8080/content/facts/pdf_312.pdf

Phil Riebel
President, Two Sides US

Read Full Post »

As little as 10 years ago, sustainable paper procurement policies were rare – crafted by a few forward-thinking companies that traditionally move ahead of the curve on sustainability issues and companies that were publicly engaged by environmental groups.  How times have changed!   Paper consumers, especially large commercial print and paper buyers, are now a driving force in the responsible production, use and disposal of printed media, using sustainable paper procurement policies not only as a tool to green their own supply chains, but also to advocate continuous environmental performance improvement throughout the paper life cycle.

In my experience helping companies develop sustainable paper procurement (SPP) policies, the toughest step is usually getting past the inevitable questions from senior management: “Why do we need an SPP policy and how much will it cost to implement it?”

The “why” is simple.  As global mega-companies like Walmart, Proctor & Gamble and Unilever drive sustainability deep into their supply chains, demonstrating a commitment to responsible sourcing, production, use and disposal is quickly evolving from an option to a requirement for doing business – including paper-related business.  The bottom line: do it now or get left behind.

A sustainable paper procurement policy spells out your company’s commitment and provides an effective way to concisely communicate it to your customers and other stakeholders.  It also provides a framework for delivering on that commitment, guiding your company toward continuous environmental performance improvement and encouraging your paper suppliers to take next steps in their own sustainability.  The ultimate result:  your company contributes not only to its own long-term success, but to real environmental progress!

The “how much” depends on your current practices and programs.  When estimating the cost of putting an SPP policy in place, companies are often surprised to find that they are already doing many of the things a policy will entail, like requiring that all their paper comes from legal sources, that they support third-party forest certification and use only paper that is certified or comes from non-controversial sources, and that their suppliers’ facilities have certified environmental management systems in place.   An SPP policy validates those initiatives already in place and helps focus them in a way that sheds light on opportunities for improvement.

With that said, SPP policies are designed to encourage continuous performance improvement across the paper life cycle, so long-term credibility requires setting some stretch goals.    Some companies include goals in their policy and revise them periodically as appropriate; others develop separate action plans.  Any additional financial commitment, of course, depends on how ambitious the goals are and the path a company chooses for achieving them.

To truly benefit the environment, SPP policies must be life cycle-driven, including common elements related to sustainable forest management and certification, resource conservation and environmental protection in the manufacturing process, energy conservation and greenhouse gas reduction, waste management, recycling and corporate social responsibility.  The specifics, however, can vary widely by company and depend on a variety of factors ranging from an organization’s overall sustainability strategy and supply chain to the grades of paper purchased and end uses.  Once a policy with supporting goals is in place, it’s also important to be transparent in reporting progress.

If your company is ready to develop and implement (or update) an SPP there are lots of resources to help you get started.   One of the best resources is the World Resources Institute’s Sustainable Procurement of Wood and Paper-based Products (Version 3).   Focused on the 10 Things You Should Know about the legal, environmental and social aspects of procurement, this detailed guide is designed specifically for companies that do not have in-house forest and forestry expertise.   For a shorter overview, check out Volume 1 of Sappi’s white paper series, Environmentally Responsible Paper Procurement Policies.

Top 10 things you should know about sustainable procurement of forest products (WRI and WBCSD)Finally, don’t be shy about taking advantage of others’ efforts.  Like any process, developing a sustainable paper procurement policy will be a learning experience.  Talk with people who’ve actually gone through the process and ask lots of questions. While no two companies or policies are exactly the same, hearing the experience of others may spark ideas you wouldn’t have otherwise considered and may help you avoid missteps that could come back to bite you.

Kathi Rowzie is a Two Sides guest blogger and a sustainability communications consultant with The Gagliardi Group in Memphis, Tennessee.

Read Full Post »

The idea of using alternative fibers to make paper isn’t new, but it has regained media attention of late with actor Woody Harrelson promoting Prairie Pulp and Paper, a Canadian venture he co-founded to make paper using wheat straw (the waste from wheat harvests that typically is burned) instead of wood.  See http://www.cbc.ca/news/technology/story/2012/10/25/woody-harrelson-paper-plan.html.

Finding an innovative, economical way to convert waste to new, usable products is terrific, and Mr. Harrelson and his partners are to be commended for their Step Forward Paper™.    But please Woody, save the marketing hyperbole for Hollywood.   Calling logging “barbaric” and wishing we would “get to the point where we never use trees to make paper” is a naïve view of papermaking that ignores the science of sustainable forest management and the economic drivers that make paper made from trees one of the most sustainable products on earth.

Mr. Harrelson is quoted as saying that “much of the paper used” is from “threatened and endangered forests.”  That’s simply not true.   Sure, there are a few bad actors in less developed parts of the world, but U.S. paper companies require their wood suppliers – including millions of small, family owned tree farms – to manage their land responsibly.    And the demand for sustainably sourced paper provides an important financial incentive for tree farmers to manage their forestland responsibly rather than selling it off for development – the number one cause of forest loss in the United States according to the U.S. Forest Service (USFS).

The U.S. paper industry plays a key role, not only in helping landowners learn and implement sustainable harvesting and best management practices, but also in encouraging certification to credible sustainable forest management standards.  In its 2010 Report on Sustainable Forests, the USFS says it’s the “loss of an active forest management focus and the revenue streams that accompany it” – not the paper industry’s sustainable forest management – that “threatens the survival of U.S. forests and their associated ecosystem services.”

Given that more U.S. trees are regenerated than harvested each year, the whole “tree-free paper protects forests” argument just doesn’t hold water.  Besides being made with a renewable resource, wood-based paper is the most recycled commodity in the country – more than plastics, metals and glass – according to the U.S. EPA.    In 2011, some 66.8% of U.S. paper produced was recovered for recycling.   And U.S. paper mills generate about 65% of the energy they use from renewable, carbon-neutral biomass.

To substantiate its claim that “Step Forward™ paper is significantly more sustainable, from an environmental perspective, than the typical North American virgin tree fiber paper types,”  Prairie P&P released the results  of a life cycle assessment (LCA) conducted by Canadian carbon management firm Offsetters.   The wheat-based paper was reported to consume half the energy of North American 100% virgin wood copy papers and released 40% less greenhouse gas emissions.   This is because wheat straw, like most alternative fibers, contains less lignin, the natural glue-like substance that holds the fiber together.   Less lignin, less energy needed to break it down.

There are many issues of concern related to the use of agricultural crop alternatives to wood fiber (the fact that they are monocultures, deplete soil quality, and require intensive management to eliminate competing plants and pests, for example) and about this study in particular.  Instead of using current data on specific paper products, the Offsetters LCA includes secondary data on “typical North American virgin tree fiber paper” from a well-known tool called the Paper Calculator.  This data uses paper industry averages to make generalizations about environmental performance.

In a January 2012 white paper, Effect of Methodology on the Life Cycle Analysis of Paper Products, Professor Richard Venditti of North Carolina State University reviewed several paper LCAs including the conclusions of the Paper Calculator (The Paper Task Force Study) used by Prairie P&P.  He correctly concluded that, “Industry average data are useful for an industry to benchmark its overall performance, but the use of industrial averages of environmental impacts to promote a specific paper product relative to other similar paper products is not reasonable.”   His conclusion is based on the fact that there are very large ranges of environmental performance for one type of paper product from manufacturing site to site.  Due to this large range, “It’s imperative to base environmental claims on site- and product-specific LCAs using established protocols like ISO 14040:2006,” Venditti says.

Furthermore, globally accepted life cycle accounting standards, including the World Resources Institute Greenhouse Gas Protocol Product Life Cycle Accounting and Reporting Standard cited in the Step Forward™ study, admonish those who conduct even the strictest of life cycle assessments not to use results to make generalizations across broad product categories.

My intent here is not to offer a point-counterpoint review of the Step Forward™ study or to in any way suggest that Step Forward™ paper is not a welcome addition in a world that must pursue sustainable, economically viable solutions to meet the needs of a growing population.    If companies like Prairie Pulp and Paper, and more recently Eco-Paper, want to give consumers a wider choice of sustainably produced paper products, that’s great.  But don’t portray the U.S. wood-based paper industry as the great destroyer of the world’s forests in the process.   The facts just don’t support it.

For a good, concise overview of how sustainable forest-based products like paper are encouraging global economic, environmental and social sustainability, take a look at this short video from last year’s Rio+20 conference.  It describes how the sustainable production and consumption of forest-based bio-products “will be a game changer in moving us toward a greener economy.”

Kathi Rowzie is a Two Sides guest blogger and a sustainability communications consultant with The Gagliardi Group in Memphis, Tennessee.

Read Full Post »

Older Posts »

%d bloggers like this: