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Archive for the ‘Environmental reporting’ Category

fsjpegWhen it comes to the sustainability of the Graphic Communications Value Chain, it’s important to separate verifiable facts from opinions and misleading information. Fortunately, Two Sides (www.twosides.us) has the resources that can help.

Two Sides has posted nine new 2-page Fact Sheets related to the sustainability of print and paper. Written in clear, easy-to-understand language and including citations to verifiable sources, these Fact Sheets make it easy to understand that print, paper, and packaging have a great environmental story to tell.

Below you’ll find a quick summary of each of the nine new Fact Sheets, plus a link leading to the fact sheet itself.  Please feel free to share these valuable resources with colleagues, customers, students and local media. You can be part of Two Sides’ efforts to end the harmful practice of “greenwashing” (using inflated, inaccurate, or misleading data to misrepresent environmental performance).  Check out the facts, then click through for the downloadable Fact Sheets:

FACT: “Go Green – Go Paperless” and “Save-a-Tree” claims are misleading and may not meet best practices for environmental marketing.  These marketing messages ignore the highly sustainable nature of print on paper – it comes from a renewable resource, is recyclable and recycled more than any other commodity in the U.S. and has great carbon characteristics. Learn More

FACT: Anti-paper environmental claims are often inaccurate and should be challenged. After research showed that more than half of America’s leading banks, utilities and telecommunications companies are using misleading anti-paper environmental marketing claims, Two Sides began its “myth-busting” campaign. To date, more than 40% of those contacted have eliminated unsubstantiated anti-paper claims from their marketing. Learn More

FACT: E-Media also have environmental impacts. A recent study estimates that developing countries will produce at least twice as much electronic waste (e-waste) as developed countries within the next six to eight years. Uncontrolled toxic emissions can result from the informal recycling practices often used in the developing world; these emissions can include dioxins, furans, and cyanide. Learn More

FACT: The carbon footprint of paper is not as high as you may think. The U.S. forest products industry is a leader in the production of renewable energy, with more than 65% of the on-site energy needed to produce paper products derived from carbon-neutral biomass. Learn More

FACT: Sustainable forest management benefits people and the planet. In addition to replenishing the supply of recycled fiber, the U.S. paper industry’s perpetual use of trees harvested from responsibly managed forests has a host of economic, social and environmental benefits. Learn More

FACT: Paper is one of the most recycled products in the world. In 2012, nearly 51 million tons or 65.1% of the paper used in the United States was recovered for recycling, up 76% since 1990. The industry’s new recovery goal is to exceed 70% by 2020. Learn More

FACT: Most of the energy used to make pulp and paper is renewable. The print and paper industry accounts for only 1% of global carbon dioxide emissions; at a global level, the greenhouse gas emissions from the forest products industry value chain are largely offset by sequestration in forests and forest products. Learn More

FACT: Paper is one of the few truly sustainable products. Paper is made from a natural resource that is renewable, recyclable and compostable; in the United States, paper is recycled more than any other commodity in the municipal solid waste stream, including plastics, glass and metals. Learn More

FACT: Paper supports sustainable forest management. The income U.S. landowners receive for products grown on their land—including wood for papermaking—encourages them to maintain, renew and manage this valuable resource sustainably, instead of converting forestland to non-forest uses. Learn More

Led by sustainable and responsible forestry, paper production and printing, the U.S. Graphic Communications Value Chain is working to ensure that, in a world of scarce resources, print and paper’s unique recyclable and renewable qualities can be enjoyed for generations to come. By sharing these Fact Sheets, you can help Two Sides U.S. and its member companies strengthen the paper, packaging, print, and related industries—and make an important contribution to real environmental sustainability. Find more resources, plus information on how to become a member company, at www.twosides.us.

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Our new web page is up: Responsible Production and Use of Print and Paper

The objective of this resource is to help support a key element of the Two Sides mission which is to “promote the responsible production and use of print and paper”.

Whether you are reading a book or magazine, or writing notes on a piece of paper, the product you are using (print or paper…or both) has had a long and, sometimes complex, life before ending up in your hands.  What you do with it, i.e. keep it or recycle it, will also determine its overall impact on the environment.

This “life cycle” is key to understanding the overall environmental footprint of print and paper products.  The key factors driving this footprint are:

  • Raw material production, including forest management and the collection of recovered paper
  • Pulp and paper manufacturing
  • Printing and converting
  • Disposal and recycling
  • Transportation at various steps of this life cycle

As usual, when we start looking into the life-cycle of products, things get complicated due to the numerous steps and actors involved. 

In the case of paper and print, recycling and ensuring that forests are certified to standards such as SFI and FSC are a few examples of responsible production and use, but these are only the first basic steps in a much larger and complex life cycle.

The life cycle of printing and writing papers (from AF&PA, 2011)

The life cycle of printing and writing papers (from AF&PA, 2011)

Our new webpage outlines the life cycle of print and paper in more detail and the various ways in which producers and buyers can reduce the environmental impacts of their products.  It includes links to the following ten Reference Sheets, which are loaded with examples of topic-specific tools, reports and articles from our member companies, allied organizations and other well-know and credible sources:

  1. The Paper Life Cycle – Resources explaining “life cycle thinking” and how to aim for a continual reduction in the environmental footprint of print and paper.
  2. Sustainable Forest Management – Information on best practices, forest certification and how to curb illegal logging.
  3. Clean Production – Example of best practices for manufacturing pulp and paper, including energy efficiency and water reduction.
  4. Climate Change and Carbon Footprint – Selected examples of how companies can determine their carbon footprint and reduce it, and how climate change creates not only challenges, but opportunities, for print and paper.
  5. Recycling and Use of Recovered Paper – What is sustainable use of recycled fiber? Statistics on fiber use, import and export.
  6. Environmental Reporting – Examples of resources supporting open and transparent sustainability reporting.
  7. Eco-Labels and Environmental Claims – Information to help readers understand the various eco-labels and what is behind them, and to cut through the “greenwashing”.
  8. Guidelines for Responsible Paper Production, Use and Procurement – Guides and tools published by credible organizations to help define responsible procurement, production and use.
  9. Examples of Responsible Paper Procurement Policies – Policy examples from leading companies that are setting the pace for responsible paper procurement.
  10. Environmental Scorecards and Product Declarations – Examples of paper scorecards and declarations used to evaluate the environmental performance of various paper grades.

I invite you to share this information with your co-workers, customers, suppliers and others, and take an active part in the conversation about on the sustainability and value of print and paper.

Two Sides feels that the US Graphic Communications Value Chain has a great story to tell about the responsible production and use of print and paper, and about the perks that this value chain provides our communities.

Phil Riebel
President and COO, Two Sides US

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