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Archive for December, 2013

2013 has been another great year for us thanks to our member companies, allied organizations, partners, our many volunteers and, of course, the Two Sides team that do much of the day-to-day work. This alliance is helping us fulfill our mission which, we believe, is essential to all of us who use print and paper products everyday, and the millions who work in the print and paper value chain.

Some 2013 Highlights

Two Sides U.S. now has over 65 commercial member companies.  They are from sectors across the graphic communication value chain, including paper producers and merchants, envelope manufacturers, printers, direct mail companies, printing equipment manufacturers, and more.  In 2013, twenty-three new commercial member companies joined us, including International Paper and Canon USA.

Over 30 Allied Organizations.  In 2013, seven new Allied Organizations joined us.  Our allies now include environmental think thanks such as Dovetail Partners, several industry trade associations such as AF&PA, the NPTA Alliance, the Envelope Manufacturers Association, NPES The Association of Suppliers of Printing, Publishing and Converting Technologies, Print Services and Distribution Association (PSDA), TAPPI, The Imaging Network Group (ING), and advocacy groups such as Consumer for Paper Options, to name a few.   Eight U.S. colleges are also part of our network:

  • North Carolina State University Pulp and Paper Foundation
  • State University of New York – Environmental Sciences and Forestry
  • Miami University Paper Science and Engineering Foundation
  • Western Michigan University – Paper Technology Foundation
  • Cal Poly San Luis Obispo – Graphic Communication Department
  • University of North Florida – Coggin College of Business
  • University of Houston – Digital Media Program
  • University of Wisconsin – Stevens Point – Paper Science Foundation

Several publishers have donated ad space for our “No Wonder You Lover Paper” campaign.  Two Sides ads have now appeared in the following magazines / newspapers.

  • Discover Adams Avenue
  • Editor & Publisher
  • GDUSA
  • Gravure Magazine
  • Inc. Magazine
  • National Geographic
  • Print Solutions
  • The Daily Collegian at Penn State
  • The Social Media Monthly
  • The Union Democrat

Our committees regroup volunteers from 24 organizations.  We owe them much!  They are the governance of Two Sides and help set the direction forward.  The following organizations hold seats on our Board of Directors and committees:

  • American Forest & Paper Association
  • Appleton Coated
  • Boise
  • Canon USA
  • Case Paper Company
  • Domtar
  • Dovetail Partners
  • Earth Color
  • Eastman Kodak
  • Envelope Manufacturers Association
  • Lindenmeyr Munroe
  • MacPaper
  • Neenah
  • NewPage Corporation
  • Norkol Inc. and Converting
  • NPES, The Association for Suppliers of Printing , Publishing and Converting Technologies
  • Premier Press
  • PrintMediaCentr
  • Sappi Fine Paper North America
  • State University of New York – Environmental Sciences & Forestry
  • The NPTA Alliance
  • Twin Rivers Paper
  • Unisource
  • UPM
  • Western States Envelope & Label

Our Two Sides team and partners help deliver what you see!  A personal thanks to all who have helped deliver the Two Sides U.S. program this year.  Your dedication, passion for the cause, great work and advice is much appreciated.

  • Deborah Corn at PrintMediaCentr
  • Jamie Kenny from Kenny Consulting Group
  • Lillian Polz and Kristin at Hanna, Zappa & Polz
  • Martyn Eustace, Sonya Sanghera, Sarah Collins and the rest of the Two Sides UK team
  • Ronnie Hwang, Pamm Schroeder and Kevin Gammonley at the NPTA Alliance
  • Simona Marcellus, Raine Hyde, and Jan Bottiglieri at TAPPI

On behalf of all of us at Two Sides U.S. we thank all of you who follow our activities, distribute our information, and help grow our network to promote the sustainability of print and paper.

Have a Great Holiday Season and a Happy New Year.

Phil Riebel
President, Two Sides U.S.

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There is good news for those who enjoy paper and print!  An article in the recent November 2013 issue of Scientific American magazine clearly supports what we already know:  most people understand and remember text better when read on paper rather than a screen.  According to the article, while e-readers and tablets are becoming more popular as these technologies improve, reading on paper has many advantages.

Since the 1980s, there have been more than 100 comparative studies in the United States, U.K. Taiwan, Sweden, Norway, France and Japan to explore differences of how people read and comprehend on paper versus screens.  While technology has continued to improve, it still hasn’t reached the comprehension level of traditional paper users.  What we have learned from these studies is that readers prefer real paper over its electronic counterpart and achieve high levels of comprehension and retention with paper.

In the article, researchers agree that “screen-based reading can dull comprehension because it is more mentally taxing and even physically tiring that reading on paper.  E-ink reflects ambient light just like the ink on a paper book, but computer screens, smart phones and tablets shine light directly on people’s faces.  Prolonged reading on glossy, self-illuminated screens can cause eyestrain, headaches and blurred vision.  In an experiment by Erik Wastlund, then at Karlstad University in Sweden, people who took a reading comprehension test on a computer scored lower and reported higher levels of stress and tiredness than people who completed it on paper.”

While there are obviously several advantages to using digital technology like being able to access an abundance of information at any time from one device or being able to conveniently travel with a number of different resources in one digital location, paper is still more conducive to learning.  And e-readers fail to re-create certain tactile experiences of reading on paper, the absence of which some find unsettling.

The graphic below  helps to weigh paper against pixel with some compelling points.

Source: Scientific American – November 2013 issue.

Paper not only has inherent environmental features such as high recyclability, carbon storage, and a renewable primary raw material (wood, recycled and alternative fibers), it also fills a key societal role by helping readers create their own unique experience whether it is through learning and study habits or getting personally involved in a work of fiction.  It is less distracting and allows the reader to focus on the text.  The absence of multi-tasking leads to a greater understanding of the subject matter and in turn creates a memorable experience.

Check out the article for yourself.  It goes into great detail about why the brain prefers paper and how the human brain interprets written language, perceives text and constructs a mental representation of the text that is similar to the mental maps we create of terrain and indoor spaces.

Do you prefer to read on paper or screens? Click here to take the Scientific American poll.

Scientific American is available at many newsstands.  To subscribe to Scientific American on-line or purchase the November issue go to:  http://www.scientificamerican.com/article.cfm?id=the-reading-brain-in-the-digital-age-why-paper-still-beats-screens

Phil Riebel
President, Two Sides U.S., Inc.

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