If you’re interested in what research has to say about the value of paper, don’t miss this just-released report from the American Forest & Paper Association. It provides a terrific review of studies, reports and scholarly articles that show how paper enriches and improves many dimensions of our lives.
Even as the demographic scale tips toward the new generation of digital natives, paper remains an important and essential component of multichannel communication.
Paper informs, creates a permanent record of milestones in life, provides secure documentation, reaches customers and offers a sustainable communication option that no other medium can match.
While the coexistence paper and digital communications continues to evolve, the reasons for choosing paper are as strong as ever … paper offers value that just can’t be beat!
You can download Documenting the Value of Paper: Literature Review here.