Archive for January, 2012

There is good news coming from our recent Two Sides U.S. consumer survey on the environmental perceptions of print and paper. Paper is still the preferred information medium for reading for Americans of all ages. In fact, 70% of respondents prefer reading from paper, including 69% of 18 to 24 year olds.  Most of those surveyed also believe that paper records are more sustainable than electronic record storage (68 percent) and that paper is more pleasant to handle and touch than other media (67 percent).

Unfortunately, paper is seen as an environmentally unfriendly way to read because there are lots of misconceptions about its sustainability. The survey showed that 71% of respondents believe that there is a connection between paper manufacture and loss of tropical rainforest (85% of 18-24 year olds). Overall, 69% are concerned about paper’s effect on all forests (76% of 18-24 year olds). Most people still equate paper with forest destruction, instead of sustainable forest management.

Two Sides is helping set the record straight:

  •  Paper is not a cause of deforestation in the U.S.
  •  Deforestation in the U.S. is caused by development.
  •  The main cause of global deforestation is agriculture.
  •  In the U.S., paper production helps promote sustainable forest management.

In the Myths and Facts section of the Two Side U.S. website, you’ll find pages of facts to support these statements, all from well-know, authoritative sources with links to original source documents. I encourage you to take a look. And if you have additional facts to add, let us know! Working together, we can correct the misperceptions and let people know that Print and Paper have a Great Environmental Story to tell!

Phil Riebel

President and COO, Two Sides U.S., Inc.

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First of all: Happy New Year and welcome to the Two Sides blog!

Print and Paper have a Great Environmental Story to Tell and Two Sides is now sending that message loud and clear in the United States.  Two Sides is an international non-profit initiative present in 12 countries and we’ve just launched our new U.S. website with a nationwide press release.  The objective of Two Sides is to provide members of the Graphic Communications Supply Chain a forum to promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences and maximize customer confidence in our products.   I encourage you to read our Mission and Vision.

Over the past year we’ve been quite busy starting  up the U.S. organization.  It would not have been done without the strong support of many companies who became “early adopters” of Two Sides U.S. and provided start-up funding. We are now an incorporated non-profit organization in the U.S., with a full governance structure that includes a Board of Directors, a Sustainability Committee, Marketing Committee and Membership Committee.  We’ve recruited senior-level individuals for our committees, with solid backgrounds in sustainability and print and paper-related marketing.

The U.S. website is packed with factual and science-based information and resources about the responsible production, use and sustainability of print and paper.  You’ll find facts that will add value, depth and credibility to your sustainability-related communications, from marketing campaigns and employee training to customer presentations and meetings.

I encourage you to check out the seven Myths and Facts pages, designed to shed light on common misconceptions about the environmental impacts of print and paper.  For example, one of our myths is Electronic Communications is more Environmentally-friendly that Print and Paper.  This is certainly a hot topic today and will be an area of focus for Two Sides in 2012 as we soon begin challenging misleading claims related to the environmental sustainability of print and paper (stay tuned for more on this).  Some of the facts we present on this topic may surprise a few people!  If you need more detail than each Myth and Fact webpage provides, you can link with just one click to Full Fact Sheets that include many additional facts backed up by reports and studies from well-known, credible sources.  Special thanks are due to all members of the Two Sides team and our contractors for their great work on preparing and uploading all this information.

Don’t leave the site without checking out our Video and Audio library, especially some of the funny ones!

I also encourage you to visit the Resources and News sections where you can browse and search by key topic. Member companies can create their own microsite and upload news items, reports, facts and case studies which are reviewed and approved by Two Sides prior to posting.

Our growing membership today includes over 50 U.S. companies.  Anyone in the graphic communication supply chain can join, either as a Commercial Member, an Allied Organization, or a Partner Member. The more companies that join, the more resources and expertise are available to speak with one unified voice and pursue our Mission and Vision.  Please registering for free on the website, read How to Join and fill out the Application Form … or, just contact me.

I hope you’ll join us!

Phil Riebel
Two Sides U.S., Inc.

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